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JHPIEGO Seeks Stronger Media Partnership To Drive Access To Integrated Healthcare In Anambra

Organisation rallies journalists to promote life-saving health services and encourage wider use of Primary Health Centres


By Emeka Chiaghanam

 



The Johns Hopkins Programme for International Education in Gynecology and Obstetrics (JHPIEGO) has called on journalists in Anambra State to join hands in promoting integrated healthcare services, saying greater public awareness is essential to ensuring more people benefit from quality sexual and reproductive health and communicable disease services available in Primary Health Centres across the state.

The appeal was made during a media briefing on the Sexual and Reproductive Health Rights and Communicable Diseases (SRHR/CD) Project, held at the Legacy Building, Faculty of Mass Communication, Nnamdi Azikiwe University, Awka, where health experts and development partners outlined ongoing efforts to improve healthcare access and strengthen community participation.

Project targets better healthcare through service integration

Speaking during the briefing, Adaobi Eziuzo, Community Engagement Officer for JHPIEGO, explained that the organisation, an affiliate of Johns Hopkins University, United States, has operated in Nigeria since 1978, focusing largely on improving women's reproductive health and strengthening healthcare systems.

She disclosed that the Sexual and Reproductive Health Rights and Communicable Diseases (SRHR/CD) Project is funded by the Global Fund through the National AIDS and STIs Control Programme (NASCP) and is currently being implemented across Anambra, Ebonyi, Kwara and Gombe States.

According to her, in Anambra State, JHPIEGO is partnering with the Malaria Eradication and Safe Health Initiative of Nigeria (MESHI) to deliver the project in 15 health facilities and surrounding communities across Aguata, Idemili South and Ogbaru Local Government Areas.

She said the initiative is designed to improve the integration of sexual and reproductive health services with communicable disease prevention and treatment, ensuring that people receive comprehensive healthcare under one roof rather than visiting multiple facilities for different services.

One visit, many health services

Eziuzo explained that one of the project's major goals is to change how people view Primary Health Centres by encouraging them to access several healthcare services during a single visit.

She noted that beyond offering technical support to health workers, JHPIEGO is working closely with community leaders and stakeholders to create awareness about available services and increase demand for them.

"Our emphasis is on integration," she explained. "If someone visits a Primary Health Centre because of a simple headache, that visit should also become an opportunity to learn about other services available, including family planning, antenatal care, malaria prevention, HIV screening, HPV vaccination and other preventive healthcare services."

She stressed that healthcare should not be approached as isolated interventions but as a coordinated system where individuals can conveniently receive multiple services during one hospital visit.

Describing the media briefing as part of the project's community engagement strategy, she said journalists remain critical partners in ensuring accurate health information reaches every household.

She thanked media practitioners for their continued support and appealed for sustained collaboration to help spread awareness about the project across communities.

Media praised as trusted bridge between health experts and the public

Chairperson of the Nigeria Union of Journalists (NUJ), Nnamdi Azikiwe University FM Chapel, Dr Chika Nnabife, commended JHPIEGO and MESHI for recognising the important role journalists play in public health communication.

She said regular engagement with the media helps reporters understand complex health issues, thereby reducing misinformation and ensuring the public receives accurate and reliable information.

Dr Nnabife observed that many Nigerians wrongly believe Primary Health Centres are meant only for pregnant women or low-income families, whereas the facilities provide a broad range of essential health services for everyone.

She described service integration as a practical approach that enables people to access several healthcare interventions in one location, adding that journalists have a responsibility to amplify such messages so more citizens can benefit.

Expressing appreciation to both organisations, she said the partnership would strengthen public understanding of available healthcare services while supporting efforts to improve health outcomes across communities.

MESHI takes health awareness directly to communities

 In her remarks, Programme Manager of the Malaria Eradication and Safe Health Initiative of Nigeria (MESHI), Chioma Nnagbogu, said the organisation was engaged by JHPIEGO to drive community mobilisation and grassroots awareness for the SRHR/CD Project.

She explained that MESHI works directly with traditional institutions, community leaders and other local stakeholders to encourage residents to utilise services provided in participating Primary Health Centres.

According to her, the project promotes service integration by helping people understand that health facilities offer much more than maternity services.

She listed the project's key focus areas to include increasing awareness of sexual and reproductive health rights, promoting family planning, educating communities about the Human Papillomavirus (HPV) vaccine for cervical cancer prevention, strengthening knowledge of sexually transmitted infections, addressing gender-based violence and improving the overall health and wellbeing of women, adolescents, young people and the wider population.

Nnagbogu also encouraged residents to take advantage of free or affordable screening services for HIV, tuberculosis, syphilis and other communicable diseases, as well as counselling, condom distribution and other preventive healthcare services available at Primary Health Centres.

Primary Health Centres are for everyone

Also speaking, Ogechukwu Onyejedum, Programme Officer with MESHI, described the organisation as an Anambra-based non-governmental organisation working with JHPIEGO to improve public health through community education and mobilisation.

She said field officers regularly visit communities to educate residents on HPV vaccination, gender-based violence prevention, sexual and reproductive health rights and the importance of accessing integrated healthcare services.

Onyejedum stressed that Primary Health Centres are designed to serve everyone—not only women and children—but also men, adolescents and young people seeking preventive or curative healthcare.

She urged community members to visit the nearest participating Primary Health Centre for counselling, screening, referrals and other available health services, noting that healthier communities begin when people embrace preventive healthcare rather than waiting until illnesses become severe.

She added that with sustained collaboration among healthcare providers, community leaders and the media, more families would be empowered to make informed health decisions, leading to healthier communities where quality healthcare is accessible to all.

 

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